In this session we look at how we configure, deploy, manage and operate services in the private cloud; how we deploy and monitor Windows Azure applications; and consolidate Azure subscriptions with App Controller to allow organizations to delegate access to them. We discuss how IT can provide Application owners and developers with access to rich performance monitoring information with deep code-level insight into how the application is performing for the end user. We also look at Application Self Service, Quotas, Delegated resources, managing application resources, and the setup and configuration of application performance monitoring. (Speaker(s): Adam Hall; Cory Delamarter)